Adidas is a well-known brand in sports apparel, shoes and other accessories category can be recognized from a distance from three parallel lines drawn above its brand name. The brand is born in Germany, currently represents a movement of excellence in sports and other aspects of life through grit along with hard work.
The brand has earned a revenue of
Euro 23.640 billion speaks for itself how much it is loved by its
customers. It has over 59,000 employees working in various offices all over the
world. This shows how much the company is striving for diversity and stays
ahead of the innovativeness curve that it gathers inputs from its employees all
over the world to come up with new products.
It keeps its internal processes
and business operations lean so that it takes a decision fast and implement it
quickly. Adidas Voucher Code is never complacent, it is always pushing the envelope for
more. The company always searches the answer to the question “what next?” It
uses sports to motivate people in society to excel in their respective domains.
The company focusses on three
aspects, which are Speed, Cities in which it is catering and open supply of
products through major collaboration.
Speed – Speed of capitalizing on
the ongoing major trends and creating products to cater to those demands
created by the trends in the market and spreading awareness to the customers
regarding those.
Cities – Most of the world
population lives in cities that are shaping international trends and consumers’
perceptions, views and shopping for selections. They have known six key cities
during which influence the trends. They are London, Los Angeles, New York,
Paris, Shanghai, and Tokyo. Keeping a close eye on these cities helps the brand
to come up with new products to cater to the ever-changing tastes of the
customers.
Open supply –They are available
for collaboration and innovation it is aligned with their core values and
principles. The company shares its
learning with others and is very keen to collaborate to come up with better
products.
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