Weekday is both a street fashion company and a part of the H&M Group. The brand was established in Sweden in 2000 and has since expanded to Germany, the United Kingdom, Norway, Denmark and the Netherlands. In 2016 the Weekday brand was introduced in France and Austria. Weeks DAY is all about making customers feel good; its collections are full of easy, comfortable pieces that give you an instant style boost every day. With every piece bearing an unique visual expression of the brand's values, it inspires people to be authentic and express their personalities through clothing.
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